Where every concept comes together
Apex Concepts is the company behind my work: private dining, restaurant consulting, culinary classes, chef mentoring, books and media. It’s where the hospitality concepts, the knowledge, the execution and more than 30 years in kitchens come to a head.
GetApexHospitality.com · coming soon
Five ways Apex serves the table
Private dining
Curated private chef experiences for dinners, brunches, hibachi nights and celebrations, booked through Food Fire Knives.
Explore private dining →02Restaurant consulting
Menus, food cost, kitchen operations, training and hospitality, from 30+ years of hands-on restaurant experience.
See consulting →03Culinary classes
Fun themed classes like Let’s Cook Italian or Chinese, plus one-on-one, couples and team sessions, in person or on Zoom.
See the classes →04Chef network
Guiding professional chefs into private chef opportunities and connecting them with clients looking for experienced culinary talent.
Join our chefs →05Books & media
Healing With Food and the Kitchen Kink collection, plus press, interviews and speaking.
Explore the books →Good food. Good hospitality. Good operations. Good economics.
Every Apex concept looks for the place where those four meet. A beautiful menu that cannot be executed profitably is not a successful menu. A profitable system that produces a poor guest experience is not enough either.
Hospitality isn’t one service on the list. It shapes how the whole company operates, from the first message to the last plate.
Execution is the concept
Apex grows out of the work I’ve done for decades: cooking through busy services, leading teams under pressure, developing menus, training staff, managing food costs and learning how much work it takes to make an experience feel effortless for the guest.
Better systems. Better hospitality. Better results.
Let’s Start the Conversation
Classes, consulting, press, books or anything else: send a message.
Booking a private chef? Book on Food Fire Knives.
Book Chef JoePrefer email? Joe@ChefJosephGoldman.com